Genie Offers Store for Marketing Materials

Oct. 20, 2010
Genie last week launched “Genie® Store” an online outlet for ordering Genie marketing materials. The site features convenient personal settings designed to provide an enhanced and intuitive customer experience. The Genie Store replaces the former “Lit Source” as the official online storefront for all Genie literature and sales tools. Users will need to create a new personal account through the Genie website at www.genieindustries.com/dealertools.

Genie last week launched “Genie® Store” an online outlet for ordering Genie marketing materials. The site features convenient personal settings designed to provide an enhanced and intuitive customer experience. The Genie Store replaces the former “Lit Source” as the official online storefront for all Genie literature and sales tools. Users will need to create a new personal account through the Genie website at www.genieindustries.com/dealertools.

The new, easy-to-navigate Genie Store has many features designed to improve the overall customer experience. Popular items will be featured on the homepage along with a search mechanism that allows users to quickly find items by name or parts numbers. Users have the option of navigating the site through photo icons or traditional cascading folders.

Creating an account provides each user with a unique shopping experience. Saved personal settings and preferences remove unnecessary steps and speed up the ordering process. Users can save information ranging from shipping addresses to combinations of commonly purchased items. Through these settings and the new Quick Order system, multiple items can be ordered without ever leaving the catalogue page. Multi-item orders can even be shipped and billed to multiple different locations in a single action. The entire process can be handled quickly, eliminating the time spent typing in repetitive information.

Terex Corp. is a diversified global manufacturer operating in four business segments: Terex Aerial Work Platforms, Terex Construction, Terex Cranes, and Terex Materials Processing.