National Equipment Dealers Acquires Carolina Equipment Rental, Sales & Service
National Equipment Dealers LLC finalized the acquisition of Carolina Equipment Rental, Sales & Service, located in Fairview, N.C. Carolina Equipment began in the mid 1990s, originally doing business as Rent-It of Fairview. The owners, Peter and Ellen Jensen, purchased the business in the year 2000.
Under its new ownership and management, the company originally supported the Fariview, N.C., community with small equipment and tool rental. In 2004, the Jensens changed the name of the company to Carolina Equipment Rental, Sales & Service, in order to re-focus their business strategy away from “DIY” residential customers, and more toward small-to-medium sized contractors, site development companies, and municipalities.
Carolina Equipment started representing the Yanmar Construction Equipment line in 2002. Since that time, as it expanded, Carolina Equipment picked up additional compact equipment and forestry lines, including ASV compact track loaders, Fecon mulching attachments and others.
“NED is proud to welcome the Carolina Equipment family of employees to our growing organization,” said Jesse Beasley, chief operations officer, NED. “This acquisition will further improve our ability to support our western North Carolina customer base.”
The new NED branch in Fletcher, N.C., will continue to represent Yanmar Construction Equipment, ASV, and Fecon, along with additional brands currently represented by NED in North Carolina, including Hyundai Construction Equipment, Bell Trucks, Dynapac, Sakai soil rollers, Manitou, Tana, XCMG, Prinoth, Barko and others.
National Equipment Dealers LLC is a large heavy equipment rental, sales, and services company with a long history of customer service and support. Now under one name, NED is represented across five states with 15 locations in Texas, North Carolina, South Carolina, Georgia, and Florida. NED represents many brands of construction equipment, industrial equipment, and attachments. Some brands are represented across all locations, like Hyundai Construction Equipment and Bell Trucks and many other brands are represented in specific regions, including Manitou, Mustang, Gehl, Yanmar, Dynapac, Sakai, Kinshoffer, Denis Cimaf, Werk Brau, Pemberton Attachments, Tana, Humdinger Equipment, Fuchs, Lamtrac, Builtrite Attachments, Rockland Attachments, Barko, Prinoth, CMI, K-Tec and others.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.