Phoenix-based Stafford Crane Group has acquired Portuguese tower crane manufacturer Soima Cranes. With this acquisition, SCG gains control over design and production of its tower crane equipment and will be able to take its customer service in rental operations to the next level.
“The acquisition of Soima allows us to provide better service to our customers in the tower crane rental industry, particularly in terms of competitive pricing and availability of cranes and replacement parts,” said SCG founder Patrick Stafford. “Designing and manufacturing cranes and parts gives us control of the entire customer experience which will save them money directly on pricing and indirectly by avoiding delays.”
Family owned and operated, SCG rents, sells and services tower cranes, mobile cranes and construction hoists. It also offers operator, erection and dismantle, technician, and consulting services on crane projects throughout the United States and worldwide.
According to Soima Cranes founder Manuel Morais, SCG is the preferred partner to carry on the Soima Cranes legacy. “The Staffords are the right fit to take Soima to the next level,” he said. “They have global experience and are highly focused on customer satisfaction and growth within the industry. We are confident they will help in the evolution of the Soima.”
Stafford added, “Soima is a perfect fit for us, as well. Like SCG, they are a family-owned and operated business dedicated to providing high quality and efficiency in the global crane industry.”
Founded in 1977, Soima Cranes has built more than 6,600 tower cranes during its 45-year history on six continents across the globe.
Soima will continue to offer a full range of cranes to the global market. Currently, SCG is working with Soima engineers on a new tower crane model specifically for the American market. Upon completion, the Soima 8041 will be a 32-ton flat top crane with an 80-meter jib. It is expected to debut in the U.S. in early 2022.
“The new Soima 8041 is a tower crane designed by rental industry professionals,” said Stafford. “It will be offered at a highly competitive price point compared to other cranes in its class. Between its value and SCG’s post-purchase customer service, including our team of experienced technicians and stocked parts, the 8041 will gain significant market share in the U.S.”
