Sunbelt Parent Acquires Canada’s Largest Film Production Equipment Rental Company
Ashtead plc, parent company of Sunbelt Rentals, has acquired William F. White International, Canada’s largest film, TV and digital production equipment rental business. Ashtead paid CDN $234 million (about U.S. $177 million) for the company.
White’s customers include major Hollywood studios such as Warner Bros., Walt Disney, Universal Studios, MGM and Lionsgate, as well as Silicon Valley players like Amazon Prime and Apple as they enter the TV streaming industry and require original content, the Hollywood Reporter said.
White operates out of 13 locations in Canada and has more than 400 employees. The company has production equipment such as lighting, cameras, generators, camera cranes and jibs, specialty heads and mounts. The company rents out six production studios in Vancouver and Toronto, where film production has been increasing significantly.
“White significantly enhances our capability to provide equipment to the film and television production market where increased demand for content is driving high growth opportunities,” said Ashtead Group CEO Brendan Horgan, who now becomes co-chairman of Whites along with Whites CEO and chairman Paul Bronfman.
To accommodate its Hollywood production boom, Ontario is seeing a record number of new studios being built, the Hollywood Reporter said. CBS Television Studios recently opened a 260,000-square-foot studio with six soundstages in Toronto after Netflix launched its own production hub in the city by taking long-term leases on eight soundstages at separate studios, Pinewood Toronto Studios and Cinespace Films Studios.
And Pinewood Toronto Studios, which currently has around 325,000 square feet of soundstages and hosts shooting for the Star Trek live-action TV series for CBS All Access, has plans to build another 200,000 square feet in production space.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.