Bobcat Company, a global leader in the design, manufacturing and distribution of compact equipment, today officially announced the opening of a new Bobcat Training Center in Aurora, Colo.
Distinguished members of the Aurora community joined Doosan Bobcat North America executives for a ribbon cutting ceremony, executive remarks and an interactive tour of the facility. The training center, the first facility of its kind for Bobcat in North America, is dedicated to developing and deploying world-class training to Bobcat dealers. Bobcat Company chose the Denver area for its easily accessible location for Bobcat dealers, as well as its strategic location near the Denver International Airport.
“The new Bobcat training center addresses our need for additional training capacity,” said Mike Ballweber, Doosan Bobcat North America president. “It also affirms our dedication to all dealers by providing a convenient location to service them. We look forward to being part of Aurora and the greater Denver community.”
The 44,400 square-foot facility allows the company to meet the growing demands for dealer training and presents the opportunity to improve training curriculums with the use of new technologies. Students will learn in the classroom and through simulations in interactive labs. They will also have the ability to apply what they’ve learned to develop products. The Bobcat Training Center provides specialized skills training such as troubleshooting and diagnostics, new technician onboarding, selling skills and more.
“As our equipment offers more features and becomes more advanced, it’s important that we offer the training needed to support new technologies and ensure that the full potential of each piece of equipment is being utilized,” said Ballweber.
The Bobcat Training Center includes technical training rooms, hands-on shop space, a large classroom style auditorium, as well as a full warehouse area for equipment storage and showroom space.
Bobcat plans to begin utilizing the new space immediately to further develop its extensive dealer training program, providing the company the ability to respond quickly to evolving industry demands and trends.
“As a company, we are dedicated to investing time and resources to make it easier for our dealers to learn how to use and maintain their Bobcat compact equipment,” Ballweber said. “We believe this investment will provide our company with the best trained dealer network and, in turn, more productive customers.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.