Elite Equipment Rentals Acquires ISG Inc.
Elite Equipment Rentals, a leading provider of specialized equipment rentals and services, announced the acquisition of ISG Inc. and ISG Rents, a well-established provider of equipment distribution and rental services in the Mid-Atlantic region.
This strategic acquisition marks a significant step in Elite's continued national expansion, strengthening its geographic footprint and enhancing its ability to serve customers with greater speed, availability, and localized support.
With ISG's strong regional presence, built over more than 40 years of service to municipalities and contractors across Virginia, Maryland, North Carolina, South Carolina, and beyond, Elite will expand both its rental and parts & service capabilities, delivering increased fleet availability and improved responsiveness to customers across the Mid-Atlantic and Southeast markets.
“This acquisition represents a transformational step forward for Elite as we continue to grow our national footprint,” said Chris Chapman, CEO, Elite Equipment Rentals. “The combination of Elite Equipment and ISG will diversify our geographic footprint, vendor partners, and customer base while meaningfully enhancing the combined offerings. ISG has built an outstanding reputation with a loyal customer base, and we are excited to build on that foundation, bringing expanded resources, enhanced service capabilities, and additional equipment solutions to customers across the region.”
“Joining forces with Elite is an exciting next chapter for ISG and for the customers we’ve served for over four decades,” said Ben Jones, president, ISG. “This partnership brings greater resources and expanded capabilities to our team and our customers, while preserving the local relationships and expertise that have always defined who we are.”
“We’ve spent 40 years earning the trust of our customers and communities,”
said Eric Rocchiccioli, president, ISG. “Aligning with Elite means we can keep delivering the high-touch, expert service our customers count on, with the backing of a larger national platform and an even deeper bench of equipment and support.”
ISG brand remains
ISG will continue to operate under its existing brand in the near term, with plans to integrate into the Elite platform over time. This approach ensures continuity for customers and employees while enabling a seamless transition and long-term growth.
Customer Benefits
- Expanded equipment fleet and availability across both regions.
- Faster response times and improved service coverage.
- Enhanced parts, service, and support capabilities.
- Continued relationships with trusted local teams.
The acquisition reinforces Elite’s commitment to strategic growth, operational excellence, and delivering best-in-class solutions to customers nationwide.
Elite Equipment Rentals is a leading provider of specialized equipment rentals, parts, and service solutions, supporting customers across a range of industries with a focus on reliability, responsiveness, and customer success. Headquartered in Roosevelt, Utah, Elite operates nationwide with a growing network of service locations.
Founded more than 40 years ago and headquartered in Mechanicsville, Va., ISG Inc. and ISG Rents provide equipment distribution, sales, service, parts, and rental solutions to municipalities, private contractors, and government entities throughout the Mid-Atlantic region. ISG is widely recognized for its deep industry expertise, OEM partnerships, and exceptional customer relationships.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.