Deere Dealer RDO Equipment Expands Technology with Rocky Mountain Transit & Laser Acquisition

RDO Equipment Co. has finalized an acquisition of Rocky Mountain Transit & Laser, expanding the construction technology solutions, service and expertise available to customers out of the eight John Deere Construction and Wirtgen Group stores in Idaho, Wyoming and Utah that were acquired by RDO in December 2023.
June 3, 2024
3 min read

RDO Equipment Co. has finalized an acquisition of Rocky Mountain Transit & Laser, expanding the construction technology solutions, service and expertise available to customers out of the eight John Deere Construction and Wirtgen Group stores in Idaho, Wyoming and Utah that were acquired by RDO in December 2023. 

“Construction technology is evolving faster than ever, and so are the ways contractors are learning to use it to their benefit,” said Adam Gilbertson, RDO’s senior vice president of field technology & innovation. “RDO is committed to staying ahead of the curve by finding the right opportunities to invest in our technology teams and knowledge, and that’s exactly the opportunity we saw in Rocky Mountain Transit & Laser.” 

All Rocky Mountain Transit & Laser team members have accepted positions within RDO, adding decades of collective experience in construction technology to the RDO team. The Rocky Mountain Transit & Laser locations in Las Vegas and Salt Lake City will now be RDO construction technology stores, where customers will have access to solutions from leading manufacturers such as Topcon.

“These team members are pioneers in construction machine control technology, and we couldn’t be more excited to welcome them to our team and build on what they have accomplished,” Gilbertson said.  

Gilbertson said the acquisition best positions RDO to serve the evolving needs of construction customers in the Mountain region. 

“As RDO stepped into the role of being the John Deere construction dealer for the Mountain region, it was a priority to add the technology component so we can provide the full range of tech solutions these customers need,” Gilbertson said. “We’re excited by the opportunities to partner with customers on a new level in this region.” 

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

Sign up for Rental Equipment Register Newsletters