Rental Equipment Investment Corp (REIC) has purchased all the assets and business of Rent Me Rentals, Inc. RMR is a two-location equipment sales and rental company based in Cle Elum, Wash., with an additional location in Yakima, Wash. REIC (www.reicorporation.com) is an equipment rental holding company which now has 30 locations in eight states
“RMR is an excellent well-run company with a strong rental business which will add to our network of stores in the Pacific Northwest,” said Kevin Fitzgerald, CEO of REIC. “Adding these two stores will give us a strong group of stores in central Washington to better serve our customers by adding more equipment and service.”
Paul Dearmin, CEO and owner of RMR added, “We are happy to have teamed with REIC and most importantly want to thank all our customers and employees for their work over the past years.”
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.
