Quebec’s Lou-Tec Acquires Location Equipements des Cantons-de-l’Est

Groupe Lou-Tec, largest equipment rental company in the province of Quebec, Canada, recently acquired Location Equipements des Cantons-de-l’Est which operates three branches in Granby, Bromont and Cowansville, Quebec.

Michael Roth

April 14, 2021

2 min read

With this transaction, Lou-Tec Group expands its geographic footprint with a network of 23 corporate branches across the southern and northern shores of Quebec, in the greater Montreal region, in the Outaouais, in Montérégie, in the Laurentians and now in the Eastern Townships.

“It is an already well-established partnership that we have now welded and which will allow the Lou-Tec brand to maintain its presence in this beautiful region of Quebec,” said Jean-Marc Dallaire, CEO of Lou-Tec Group.

Lou-Tec also recently acquired, in late 2020. Atlas Rental Centers, a network of four branches located north of Montreal. Atlas Rental Centers has done business in the region for more than 25 years as a family-owned rental company, owned by Pierre Groulx.

“An investment in this region will better serve customers who have or are planning construction projects there, create development opportunities for employees and optimize our operations by using the synergy of regional management of our fleet,” said Dallaire.

The four branches, that will now be known as Lou-Tec are in St.-Augustin, St.-Canut, Boisbriand and Laval.

Lou-Tec is headquartered in Anjou, Quebec, a borough of Montreal.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.