Cooper Equipment Rentals Acquires Herc Rentals’ Atlantic Canada Locations
Cooper Equipment Rentals Limited, the leading independent equipment rental company in Canada, announced this week that it has acquired the Atlantic Canada assets of Herc Rentals Inc.
Herc is the third-largest full-service equipment rental company operating throughout North America. The Herc Atlantic assets include two full-service branches located in Dartmouth, Nova Scotia, and Saint John, New Brunswick. Herc Atlantic has developed a strong presence in the Maritimes, with a dedicated and professional team of employees and a solid core of customers.
"We are excited to enter the Atlantic Canada market with the acquisition of the Herc Atlantic asset,” said Darryl Cooper, president, Cooper Equipment Rentals. “I believe the solid team of rental professionals at Herc Atlantic will integrate well with, and ultimately contribute to, the Cooper culture. Herc Atlantic's late model equipment fleet and excellent branch facilities will allow our new team members to deliver the high level of service that Cooper customers across the country have come to expect."
Doug Dougherty, CEO of Cooper, added, "This strategic acquisition establishes Cooper as a national company, with operations spanning both coasts. It allows us to support customers throughout Atlantic Canada with best-in-class service and positions us well to continue building out our branch density and specialized service offering throughout all regions of Canada."
Established in 1972, Cooper is the leading independent Canadian full-service construction equipment rental company, servicing contractors throughout Ontario and in parts of Quebec, Alberta, British Columbia and Atlantic Canada. Cooper specializes in compact equipment and aerial rentals and offers a broad range of construction equipment and supplies. The company has more than 40 rental locations. In 2013 Cooper received a majority investment from SeaFort Capital.
Cooper Equipment Rentals, based in Mississauga, Ontario, Canada, is No. 24 on the RER 100.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.