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    1. Mergers & Acquisitions

    Vermeer Mid-Atlantic Acquires Vermeer Northeast

    Aug. 19, 2019
    Vermeer Mid Atlantic, an All Roads Company, continued its expansion into the industrial equipment industry with the acquisition of Vermeer Northeast, a dealer partner of Vermeer Corp. with locations in New York, Massachusetts, and Connecticut.

    Vermeer Mid Atlantic, an All Roads Company, continued its expansion into the industrial equipment industry with the acquisition of Vermeer Northeast, a dealer partner of Vermeer Corp. with locations in New York, Massachusetts, and Connecticut. The addition of the three locations makes the combined entity one of the largest Vermeer dealer partners in the country with 15 locations covering a service area including South Carolina, North Carolina, Virginia, Maryland, Delaware, Pennsylvania, West Virginia, Ohio, New York, Connecticut, Rhode Island, Massachusetts, New Hampshire, Vermont and Maine.

    “Vermeer Mid Atlantic’s demonstrated market leadership is greatly enhanced by the addition of Vermeer Northeast,” said Mark Boyle, president of Vermeer Mid Atlantic. “Vermeer Northeast is a highly talented team with deep expertise and a passion for delivering results to its first-rate customer base. We look forward to delivering exceptional customer service and building on the success the Vermeer Northeast team has established in the market over the last 50-plus years.”

    In conjunction with the acquisition and as a reflection of the changing geographic footprint of the organization, Vermeer Mid Atlantic and Vermeer Northeast will adopt a new brand name – Vermeer All Roads. The change aligns the company’s branding to better represent the markets it serves, the company said, which will now span the Mid-Atlantic, Northeast and Ohio Valley.

    “We have great respect for and pride in our heritage and our brands, which have been the foundation of our organization, including Vermeer Mid Atlantic, Vermeer Sales and Service In., and Vermeer Northeast,” Boyle added. “We are excited about this new chapter and the opportunity to further expand our regional footprint under the Vermeer All Roads brand.”

    Vermeer All Roads plans to invest in additional expansion locations, on-the-road service trucks, and customer service representatives in the Northeast to drive growth and better serve its customers in core industries including underground construction, surface mining, utility installation, tree care, equipment rentals, landscaping, and organic recycling, the company said.

    Visit Vermeerallroads.com for more information.

    About the Author

    Michael Roth | Editor

    Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.