Terex Acquires U.K. AWP Service & Repair Specialist PSR
Terex has reached an agreement to acquire Platform Service & Repair Ltd., an authorized service provider of Genie aerial work platforms in the United Kingdom. The acquisition is expected to help Terex AWP service customers throughout Europe. The transaction, subject to customary closing conditions, is expected to be completed this month.
Genie customers and owners of other powered access machines will continue to benefit from maintenance, repairs and refurbishment support from PSR, backed by a network of service engineers operating throughout the U.K.
“In a year that marks 50 years of the Genie brand building the future, we are proud to provide our U.K. customers with an ideal combination of resources in a one-stop-shop,” said Matt Skipworth, EMEAR Service Solutions manager, Terex Aerial Work Platforms. “By responding to the needs of our customers, we have further enhanced our ability to provide them with the solutions they require. Backed by a successful 15-year history of delivering service support to customers throughout the U.K., PSR brings together the expert technical skills required to maintain virtually any brand of powered access equipment.
“In addition, PSR provides the broad geographical coverage end users and rental companies need to support their machine uptime in the field. Our new U.K. customer support organization will offer the notable advantages of enhancing the efficiency of fleet maintenance and simplifying procedures to help save time and reduce costs.”
Terex said it will continue to honor all existing PSR contracts for maintenance, inspection, breakdown repair and engineer cover. All current PSR employees will transfer to the Terex Genie UK team, including the mobile service engineers, workshop-based repair and refurbishment technicians, customer service personnel, and management team.
“The Genie UK team are retaining the PSR team’s expertise in customer care,” said Steve Couling, managing director of IAPS Group, which owns PSR. “This means that existing PSR customers should have complete confidence that they are in safe hands.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.