Unsteady economic times bring out the worst in people. The current high rate of equipment theft and conversion is undoubtedly related to economic uncertainty, and it's not hard to figure out why rental centers and construction sites would be tempting targets for thieves.
Think about your rental center objectively and consider what it looks like to potential thieves. They don't see armed guards patrolling the property. Located on business thoroughfares for the most part, thieves don't need to worry about waking the neighbors like they could on a quiet residential street.
Most thieves probably look at a rental center and figure that force and speed are key ingredients. Drive a truck right through a fence or gate, load as much as you can into the truck as quickly as possible and get away fast. Find buyers on the black market or whatever market is operating and move it quickly. Video surveillance? Cover the license plates, cover your face and your odds might be better. Cut through chains with bolt cutters and be prepared to poison the guard dogs.
As for robbing equipment from job sites, this is easier in some cases. How often have I driven past unsecured job sites and seen equipment sitting there ripe for the taking.
This month's cover story, written by RER's Candy Cuenco, takes a close look at the threat of equipment theft. I suggest you read it and then examine your theft-prevention systems to determine if you are doing enough. Ask a friend to walk through your facility with you and try to analyze it from a thief's point of view.
All of the rental centers I have visited have some security measures in place, but most aren't thorough enough. I suggest that you take a look at the 10 tips in the sidebar entitled “Off Limits.” Make a checklist. If you're doing three of the measures suggested in that sidebar, add three more. If you're doing six, still add three more. If you aren't doing any, maybe you're in the wrong business.
Consider an investment in wheel-lock devices or satellite-detection systems. It's easy to become complacent, especially if business is slower this year and you don't see this as a great time to spend more money. But crime rises when the economy goes down. Don't let your business be an easy target.
Most people don't realize their security systems are inadequate until somebody breaks in. And then it's usually too late. The loss of a few small items may mean little to your rental company. But a large loss could jeopardize the business you've worked so hard to create.
We are sure many of our readers have come up with other theft-prevention techniques that we didn't mention. I invite you and urge you to share those with us so we can pass them along in future issues. Give us a call, send us an e-mail or even a photo showing what you've done. We welcome your input.
