20 Tips to Design a Showroom That Sells
- Keep the showroom clean and organized. Polish and sweep floors daily. Maintain restrooms accessible to customers.
- Know your customers and create displays based on their needs.
- Display as much of your inventory as possible.
- Arrange displays to maintain good traffic flow and aisles wide enough for two customers to pass each another.
- Rotate displays with seasonal merchandise.
- Set up self-serve displays to make shopping as easy as possible for your customers.
- Put prices on merchandise.
- Create focal points in the store using signage, dramatic color and lighting.
- Don’t leave dusty equipment on the floor. It should look like its fresh, new and moving.
- Display unusual equipment as a conversation starter.
- Contact your manufacturers and distributors to learn about potential merchandising opportunities and partners.
- Suggest related larger ticket items using promotional offerings at the counter.
- Place stools at the counter so customers can sit down while they wait.
- Offer coffee, water, ice and popcorn.
- Creatively use wall and floor space to maximize layouts.
- Use lighting to create a comfortable, inviting atmosphere.
- Organize supplies by contractor type and group like items together for a one-stop shopping feel.
- Position the counter away from the door and near the back of the store, if possible.
- Consult with an interior designer on lighting, ergonomics and display spacing.
- Enlist the services of a rental consultant for an honest opinion of what you’re doing right and what you’re doing wrong.
