The Rental Equipment Register Innovative Product Award honors excellence in new product development in the equipment rental industry. This prestigious award showcases the most innovative product introduced between August 1, 2005 and July 31, 2006, and recognizes the talent and commitment of the people involved in every aspect of development, from concept through sales. RER is proud to bestow the Innovative Product Award, which will be selected by RER’s subscribers, on inventive products that ensure rental professionals and contractors are able to do their jobs more efficiently and effectively.