United Rentals Names Keynotes for Innovation Conference

United Rentals today announced Mick Ebeling, founder & CEO, Not Impossible Labs, and Paul McDonnell, executive vice president and chief commercial officer, United Rentals, as keynote speakers at the 2019 Total Control & Innovation Conference, a premier customer event for executives and professionals in the construction and industrial sectors, which will be held November 11-13 in San Antonio, Texas.
Sept. 23, 2019
3 min read

United Rentals today announced Mick Ebeling, founder & CEO, Not Impossible Labs, and Paul McDonnell, executive vice president and chief commercial officer, United Rentals, as keynote speakers at the 2019 Total Control & Innovation Conference, a premier customer event for executives and professionals in the construction and industrial sectors, which will be held November 11-13 in San Antonio, Texas.

Not Impossible Labs is an award-winning technology incubator and content studio dedicated to changing the world through technology and story. In his keynote, Ebeling will address “The Fallacy of Impossible,” discussing how adapting to change and solving big problems requires a fresh approach to decision making. He plans to share his experiences how "impossible" tasks can be accomplished with practical, real-world solutions and insights on how the audience can adopt this approach to their real-world challenges on construction and industrial worksites. Not Impossible Labs is leading two conference breakout workshops that are designed to help attendees address business decision making in innovative ways.

“Innovation can come from anyone, anywhere, anytime,” said Ebeling. “I look forward to sharing the experiences of Not Impossible Labs in solving seemingly impossible challenges and reminding attendees they have great potential to do remarkable things. I’m especially excited to partner with United Rentals, a team dedicated to getting it done for customers every day on worksites across North America.”

McDonnell will address how construction and industrial landscapes are changing with projects getting larger, companies facing labor shortages, worksites getting increasingly complex and a growing gap between productivity and opportunity. He will discuss the United Rentals perspective on how tackling these challenges takes fresh thinking and innovative approaches, and how companies can leverage digital solutions to improve operational and financial performance on the worksite.

McDonnell leads the United Rentals sales organization and specialty rental segment. Known as a passionate advocate for customer service and one of the industry’s most experienced executives, McDonnell has led the United Rentals sales team in becoming more collaborative in cross-selling specialty solutions, with those businesses now functioning as growth engines for the company. His leadership has also enabled United Rentals to become a more complete partner to construction and industrial customers.

“Construction and industrial worksites are growing more complex and require new innovative ways to improve productivity, safety and performance,” said Chris Hummel, chief marketing officer, United Rentals. “Mick Ebeling brings an energy and inventiveness to overcoming incredible challenges that will inspire conference attendees to create novel approaches that help their companies to work better, so they can do better work. Paul McDonnell will share our company vision in how new ways of applying intelligent equipment, data, safety and expertise can drive performance on the worksite.” 

For more information or to attend the conference, visit: https://www.unitedrentals.com/total-control-innovation-conference#/

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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