Deutz to Focus on New Engines, Parts and Service Education at ARA
At next week’s ARA show, Deutz Corp. plans to focus on educating attendees on the advantages of purchasing Deutz genuine parts and directing rental customers to authorized Deutz distributors and dealers within their territories, the engine manufacturer said.
“We understand that in the rental business, time really is money, and having a machine break down and sit idle negatively affects a rental company’s bottom line,” said Grant MacNeill, director of service sales for Deutz Corp. “Rental companies need to maximize rental utilization of their fleets, and by connecting them with our distributors, we can ensure that they have the fastest, most reliable access to Deutz Genuine Parts and service.”
Visitors to the Deutz booth will also get to see the company’s TCD 2.9 engine, a compact, power-optimized unit designed to meet the power needs of commonly rented equipment like aerial work platforms and telehandlers. A Deutz D2011 Xchange engine will also be on display. Deutz completely remanufactures its Xchange engines to original blueprint specifications, providing a superior alternative to today's standard market engine rebuild.
“The rental market continues to grow and evolve, and it’s become a very important segment of our business over the years,” said Jim Miller, senior business development manager for Deutz in the rental, mining, GSE and construction markets. “Exhibiting at the Rental Show presents us with an invaluable opportunity to talk with rental equipment customers to get their feedback on what more we can do to serve their Deutz engine needs.”
Deutz will exhibit in Booth 2860.
Additional information about DEUTZ Corporation and its complete line of diesel and natural gas engines is available at www.deutzamericas.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.