Toro and Ditch Witch Co-Sponsor ARA Show Opening Session
Toro and Ditch Witch will continue their recently announced organizational integration by co-sponsoring The ARA Show 2020 Keynote Session on February 10, 2020 in Orlando, Fla. The ARA Show Keynote Session will feature speaker Marcus Lemonis, chairman and CEO of Camping World.
Lemonis was a nominee for the 2018 Critics’ Choice Award for Best Structured Reality Series for his work on CNBC’s “The Profit.” Before appearing on “The Profit,” Lemonis was also on NBC’s “Celebrity Apprentice” and was featured on ABC’s “Secret Millionaire.” At the Keynote Session, Lemonis will use his experience to provide insight on running businesses and assisting small business owners.
The ARA Show Keynote Session is typically one of the most popular events during the three-day trade show and draws attendees from across the globe. Past keynote speakers include Kevin O’Leary, Peyton Manning and Earvin “Magic” Johnson.
“Being able to sponsor The ARA Show Keynote Session is a great honor for us, and we’re excited to support such a key industry for many of the construction businesses of The Toro Company, including Toro and Ditch Witch,” said Rick Rodier, group vice president, construction businesses of The Toro Co. “We believe that the shared sponsorship of the Keynote Session symbolizes the continued successful partnership between these two flagship construction equipment brands.”
The ARA Show will take place from Feb. 9-12, 2020, at the Orange County Convention Center, North/South Concourse, in Orlando. The Keynote Session featuring Lemonis (co-sponsored by Toro and Ditch Witch) will be on Feb. 10. For more information on registration prices and deadlines, please visit ARAshow.org.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.