Hoffman Equipment marked one century in the lifting equipment industry at this year’s Conexpo. The Piscataway, N.J.-based family-run company celebrated the date expanding its fleet with new Manitowoc and Grove cranes purchased at the show. The new acquisitions include a Grove GRT8120 rough-terrain and a Manitowoc MLC150-1 crawler crane (both launched at CONEXPO), a Grove GRT880, an RT770 and a Manitowoc MLC100-1.
Manitowoc’s Dave Hull, Keith Crider and Les Middleton presented Hoffman Equipment President and CEO Tim Watters and team — Pat Tomasetti, Joe Teahl, Mike Anderson, Steve Izzi, Eric Seikel and Walt Joachim — a celebratory plaque to mark the occasion.
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.
