Rental Equipment Register

Covering the equipment rental industry with news, features and product information.

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The ARA Show

Photo by Kubota Engines
kubota_engines_18496_kea_2025_ara_enginephotos_a1_
Engines

Kubota Brings Engine Variety to the 2025 ARA Show

Designed specifically for LED light towers, the Z482-BG diesel engine’s 1,000-hour oil change interval sets it apart, reducing maintenance needs and operational costs.
April 30, 2025
Photo by Develon
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Compact Equipment

Develon’s DTL35 Appeals to High-Horsepower Needs, Rental Customers

Feb. 18, 2025
Photo by Kubota Engines
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Engines

Kubota Brings Four New Diesel Engines to 2025 ARA Show

Feb. 12, 2025
Photo by Genie
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Telehandlers

New Genie Shorter-Boom Telehandlers Designed for Pick-and-Carry Operations

Feb. 12, 2025
Photo by MEC
mec_micro_2032_feb_25
Aerial Work Platforms

MEC Aerial Work Platforms Showcases Slab Scissor Lifts, Boom Lifts, Vertical Mast Lifts and More at ARA Show

Feb. 11, 2025
Photo by JCB
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Backhoes

JCB Celebrates Production of One Millionth Backhoe Loader

Feb. 10, 2025
Photo by Toro
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Concrete Working Equipment

Toro's Electric High Lift Ultra Buggy Reaches 76-Inch Dump Height

Feb. 5, 2025
Photo by Skyjack
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Aerial Equipment

Skyjack Brings Wave of Scissor Lifts, Telehandlers and More to ARA Show

Feb. 5, 2025
Photo by Stellar Industries
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Cranes

Stellar Industries’ Aluminum Mechanic Truck Combines Crane Compatibility with Customizable Features

Feb. 5, 2025

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Rental Equipment Register
Rental Equipment Register, aka RER, is written and edited primarily for owners and managers of equipment rental companies, primarily equipment used in construction and DIY projects. It is also popular with equipment manufacturers and analysts who follow the equipment rental industry, a $70 billion + market.
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