About Us
RER is the Voice of the Equipment Rental Industry
RER has been the acknowledged source of information on the rental industry since 1957. Editor Michael Roth is an expert in the industry and has authored hundreds of feature articles, visited hundreds of rental centers and manufacturers, and written thousands of news stories. He leads an awardwinning editorial team that delivers hard-hitting industry news—from fast breaking stories about major players to new product launches and marketing strategies. Regular contributors to RER include Gary Stansberry, president of The Stansberry Firm LLC, a specialist in business sales, fair market business valuations, operational consulting and positioning businesses to increase their value. Stansberry regularly writes about these matters and the state of mergers and acquisitions in the market. Another regular constributor is Melinda Zimmerman-Buehler, a free-lance writer and public relations specialist with decades of involvement with leading manufacturers in the aerial equipment field and an expert on the mobile elevating work platform industry.
RER also regularly collaborates with financial services company R.W. Baird & Associates. RER and Baird do a quarterly research survey of the equipment rental industry. The quarterly Baird/RER Rental Equipment Industry survey sent to thousands of rental companies regularly takes the pulse of the industry on rental revenue, equipment rental rates, equipment costs, utilization, expectations and more. Baird Research also provides an annual overview of the economy on a range of factors and their impact on the rental industry.
Integrated & Innovative Marketing Solutions
RER provides totally integrated marketing programs giving marketers access to rental professionals wherever they search for suppliers or business information. RER magazine, its Web site, the RER Reports and RER Product Wire E-newsletters, online and print Buyer’s and Rate Guides, Industry Calendar of Events, focused Supplements and Special Reports all serve the information needs of rental professionals in different ways and give marketers innovative ways to reach their audience.
Circulation with Buying Power
RER reaches 21,204 subscribers that spend $21.8 billion on rental industry equipment annually. This circulation is comprised of individuals responsible for the greatest amount of business potential in each important market segment—providing advertisers with the largest and most valuable audience. Newsletter RER Reports has 12,246 subscribers; RER Product Wire 9,263, and RER Pump & Power has 7,943. Open rates range from 52% to 65%.
RER is published by Endeavor Business Media, a division of EndeavorB2B.