H&E Equipment Services Inc. opened its new Lakeland, Fla., rental branch on June 30, its ninth in the state of Florida. The company says it plans many more in the state.
The facility includes a fully fenced yard area, offices, and a separate repair shop with six service bays. It is capable of handling a variety of construction and general industrial equipment for customers in Central Florida.
“For more than 20 years, H&E has served the state of Florida,” said branch manager Timothy Longstreet, who has worked in sales at H&E’s Tampa branch for several years. “With the expanding opportunities in the region that stem from the surrounding metropolitan markets of Tampa and Orlando, where we have existing branches, Lakeland is the perfect location for our new rental branch. This strategic placement of facilities gives us greater coverage to reach customers throughout the entire area. With growing multifamily housing and warehousing projects in the region, we will have the units available to meet the demand for quality equipment for these and many other construction projects. Customers will find that we have one of the youngest fleets in the industry with the support of a first-class team to back it up.”
The Lakeland branch specializes in the rental of aerial lifts, telescopic forklifts, earthmoving machinery, compaction equipment, generators, compressors, and more and represents the following manufacturers: Allmand, Atlas Copco, Bomag, Case, Club Car, Cushman, Doosan, Gehl, Generac Mobile, Genie, Hilti, Husqvarna, JCB, JLG, John Deere, Kubota, LayMor, Ledwell, Lincoln Electric, Link-Belt Excavators, MEC, Miller, Multiquip, Polaris, Skyjack, SkyTrak, Sullair, Sullivan-Palatek, TAG, Taylor, Towmaster Trailers, Wacker Neuson, Yanmar, and others.
Founded in 1961, H&E Equipment Services is one of the largest equipment rental companies in the nation, ranked No. 7 on the RER 100. Branches are located throughout the Pacific Northwest, West Coast, Intermountain region, Southwest, Gulf Coast, Southeast, Midwest, and Mid-Atlantic regions.
For more information about H&E Equipment Services, visit www.he-equipment.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.