Point of Rental Software has introduced a customer rewards app in its 2016 update, enabling rental businesses around the world to manage a customer loyalty program.
Point of Rental said that a study by the American Rental Association shows that rental customers want loyalty programs and that developing a rewards program is one of ARA’s top five sales and marketing recommendations for rental center owners. According to the study up to 50 percent of professional rental customers – specifically contractors and event planners – base their rental company decisions on familiarity or customer service and that customer rewards programs help rental companies build that familiarity.
Point of Rental’s app allows rental stores to encourage regular customers and build brand loyalty, the software maker said. With this feature, a store owner can define the percentage of each type of income to reward the customer with.
When a customer rents an item, rewards will automatically accrue in their account based on the defined parameters. The rewards can then be used on future rentals. The app enables the company to set expiration dates, increasing the sense of immediacy about returning. Reward accrual and expiration are automatically handled by the system, which will notify the counter person when rewards are available to be applied to the current contract.
For a limited time, current Expert and Elite customers can contact Point of Rental’s sales team to enable their Customer Rewards feature for free. Customer Rewards will be available as an add-on for new customers.
Point of Rental staff will be demonstrating the new app at its Booth 3350 in Orlando.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.