Genie has named Adam Rimmer vice president, commercial strategy & operations for Terex Aerial Work Platforms. In this newly created role, Rimmer is responsible for marketing, product management, customer care, service, used equipment and AWP information technology of the Genie brand. Rimmer rejoins the company after serving in other roles within Terex. Previously he led the Genie Parts, Service, Used Equipment and Customer Care organizations of the Americas. He is based at the Genie corporate offices in Redmond, Wash.
Rimmer transitions to the new role from his previous position as Terex vice president, Global IT, where he was responsible for improving IT service levels, providing technology solutions to support the company’s business objectives and streamlining IT service delivery across Terex. Before that role, Rimmer held a variety of positions in sales, sales operations and business transformation within Terex.
“Adam’s experience and passion for the aerial industry is a tremendous addition to our company as we continue to develop innovative product offerings, services and programs that are designed to meet the growing needs of our rental customers,” said Matt Fearon, Genie president, Terex AWP. “He has extensive experiences within the Terex organization, as well as a great understanding of the Genie brand and our customers’ needs. As vice president, commercial strategy & operations, Adam will play a vital role in growing our organization, as well as our opportunities, in the marketplace.”