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Crown39s new Wisconsin facility
Crown's new Wisconsin facility.

Crown Equipment Opens New Berlin, Wis., Facility

Crown Equipment Corp., a leading material handling company, opened a new sales and service location near Milwaukee, which will help meet growing customer needs in Eastern Wisconsin, including Milwaukee, Madison and Green Bay, and Northern Michigan. Crown has served customers in this region since 1996 and the new facility is three times larger than the previous location. Located in New Berlin, Wis., the branch offers Crown forklifts, warehouse solutions equipment and design services, and the Integrity Parts and Service System, along with Crown’s InfoLink fleet management system, which enables fleet managers to stay connected to their fleet and operators wirelessly.

“During the past 20 years, we’ve seen significant growth in the region, especially from customers focused on manufacturing and logistics,” said John Jones, branch manager.” As a result of this steady growth and Crown’s commitment to work closely with its customers, this branch and its satellite offices have grown into one of Crown’s largest sales and service locations.”

The company’s global headquarters is located in New Bremen, Ohio, USA, with regional headquarters in Australia, China, Germany and Singapore. 

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