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What Is Your Rental Identity?

What Is Your Rental Identity?

Most successful rental companies have a clear sense of what kind of company they want to be.

In my practice at The Stansberry Firm, I get calls on a daily basis requesting we evaluate rental businesses. Each rental business has its own unique characteristics: size, geography, customer base, product mix, facilities, number of locations, and other factors. Over the past 25 years or so that I’ve been in the industry, more and more rental businesses are falling within several broad categories, each with its own parameters in respect to its financial and operational performance

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