ASCO to Represent Hitachi Products in Texas and Oklahoma
Associated Supply Company (ASCO), a provider of construction, agriculture, and material handling equipment, announced it has been awarded the Texas and Oklahoma sales and service territory for construction and mining equipment by Hitachi Construction Machinery Americas Inc.
With more than 60 years of experience, ASCO is well-established in Texas with 24 dealership locations supporting many other brands of equipment. With a proven track record of successful growth, ASCO has a clear vision for the potential of the HCMA products to strengthen their current relationships with customers and build new relationships with the world-renowned lineup of Hitachi construction and mining equipment.
“We are excited to combine Hitachi’s worldwide reputation as a premier manufacturer with ASCO’s commitment to providing excellent customer service, product knowledge and industry relationships to create new opportunities for both of us,” said Brax Wright, CEO, ASCO.
“ASCO looks forward to joining our team with Hitachi, a world class manufacturer,” said Steve Wright, president of ASCO. “Together we will offer the customer a superior option in our market. We are excited about this new opportunity we have to serve our customers with Hitachi.” ASCO’s other product offering includes Case Construction Equipment, Case IH, Doosan, Volvo Construction Equipment, Genie, K-TEC, Gradall, Sennebogen, and many other lines of well-known and respected agriculture, construction and material handling equipment.
ASCO was founded in 1960 as Associated Supply Co. in Lubbock, Texas, by the late J.W. “Bill” Wright as a Towmotor lift truck dealership and U.S. Army surplus equipment store. The company is currently led by Bill and Corinne’s children, Brax Wright, Steve Wright and Paula Key. Three of the third-generation work in the company today, along with more than 600 others.
ASCO operates 24 locations in Texas and Eastern New Mexico. To learn more, visit www.ascoeq.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.