Photo by JCB
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JCB North America Partners with The American Rodeo

March 9, 2022
As part of its sponsorship, JCB displayed the 8330 model Fastrac, JCB’s agricultural tractor, and the JCB Teleskid was used during rodeo set up.

JCB North America partnered with The American Rodeo as the official tractor and skid steer sponsor for 2022. This unique event brings together top professional rodeo athletes in a winner-take-all showdown to crown the world’s finest champions.

As part of its sponsorship, JCB machinery was featured during rodeo set up and for special use during events. JCB displayed the 8330 model Fastrac, JCB’s agricultural tractor, which has a top speed of 43 mph and a full suspension that allows operators to complete tasks quickly and efficiently. The JCB Teleskid was used during rodeo set up. The Teleskid is a telescopic skid steer and compact track loader providing more lift height, reach and dig depth.    

“Being a part of this exciting event featuring the top rodeo athletes in the field, is a wonderful opportunity to showcase our robust and innovative equipment that excels in any application,” said Richard Fox-Marrs, president and CEO of JCB North America.

The American Rodeo Semi-Finals was held at Cowtown Coliseum in Ft. Worth, Texas, March 1-4 and the Finals were  hosted in Arlington, Texas at AT&T Stadium March 6. With the partnership, JCB was also the exclusive sponsor of the Bareback riding event.

“What many of our customers may not know, is that we began as an agricultural business, and then grew into the construction industry with the invention of the backhoe loader. Today, our machinery is used in a variety of industries from general construction and agriculture to rental applications, landscaping, and everywhere in between,” Fox-Marrs said. “The Fastrac and Teleskid featured in this sponsorship are prime examples of ways our equipment is purpose-built to exceed our customers need for high performing and dependable machinery, no matter the task at hand.”

The American Rodeo was aired on Cowboy Channel, RFD TV and INSP. Besides the equipment showcased at the rodeo, JCB  ran a new national ad during coverage of the event. Viewers can see it online here