Doosan has opened a new convenient dealership for Doosan machines, parts and service in the Central Valley of northern California. Doosan authorized dealer RGW Equipment opened its third location at in Lathrop, just off the West Side Freeway.
“Our new Lathrop location is more convenient for our Central Valley customers and our logging customers in the Sierra Nevada foothills,” said Josh Clark, sales manager of RGW Equipment. “Now our thousands of customers in these areas can easily visit an RGW Equipment location and worry less about fighting traffic from the Bay Area.”
RGW Equipment began in 1992 solely servicing equipment. The company developed a reputation in northern California for its skilled technicians and outstanding customer service. RGW Equipment began selling new equipment in 2005 but has retained its focus on providing excellent equipment maintenance and repair.
“We service first and we sell second,” Clark said. “We pride ourselves on being capable of servicing any brand of equipment. Our customers only need to make one phone call.”
Technical expertise is an expectation for all RGW Equipment employees, including the sales staff. Salespeople undergo intensive training to thoroughly understand the operation, maintenance and service needs of all the equipment they sell, including Doosan articulated dump trucks, excavators, material handlers, mini excavators, log loaders and wheel loaders.
“Our customers want to deal with decision-makers,” Clark said. “Empowering and educating our sales staff is a reason for our success.”
With a successful partner in RGW Equipment, Doosan machines are developing their own reputation in northern California.
“Our customers love Doosan equipment because it is so reliable,” Clark says. “They love that they can purchase a machine, run it for thousands of hours, and usually the only service is regular maintenance. Then they trade it in or sell it and buy another Doosan machine.”
RGW started selling Doosan heavy construction equipment in 2010.
“RGW Equipment has been a strong partner of Doosan, helping grow the brand in northern California,” said David Morice, regional director, Doosan Infracore North America. “We’re excited for Josh and the staff at RGW Equipment as they add another location to expand their services.”
In addition to the new dealership in Lathrop, RGW Equipment has locations in Livermore and Anderson, Calif.
