ASV Holdings, a leading manufacturer of all-purpose and all-season compact track loaders and skid steers, has added Maxx Outdoor & Equipment to its dealer network. Maxx, serving North Texas from its headquarters in Weatherford, Texas, will offer ASV’s full line of Posi-Track compact track loaders, featuring best-in-class rated operating capacity, cooling systems and hydraulic efficiency. The line includes the RT-40, RT-25 and the recently introduced RT-50; the mid-sized RT-65, RT-75 and VT High Output; and the RT-120 Forestry. Maxx Outdoor & Equipment will also offer ASV’s full line of skid-steer loaders.
“The west side of the Dallas-Fort Worth area is growing rapidly and holds a lot of potential for ASV,” said Clinton Bradley, ASV South Central U.S. sales manager. “The convenient location of Maxx Outdoor & Equipment and their dedication to a positive customer experience makes this company an excellent partner. They represent core values that align with those of ASV, including integrity, quality and customer satisfaction.”
Maxx Outdoor & Equipment offers new and pre-owned equipment, as well as parts and service. With a primary focus on agriculture, Maxx Outdoor & Equipment supports both recreation and farming operations with a variety of equipment.
“We are excited about this partnership because of ASV’s reputation,” said Max Thompson, Maxx Outdoor & Equipment owner. “Their compact track loaders come in ranges that no one else has — from the smallest to the largest machines. This will help us diversify our equipment into a whole new category and give our customers exactly what they’re looking for.”
To learn more about Maxx Outdoor & Equipment, visit their website at www.maxxoutequip.com.
ASV Holdings Inc., a Yanmar Compact Equipment company, designs and manufactures a full line of compact track and skid-steer loaders primarily for the construction, landscaping and forestry markets.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.