Rich Sibrel Retires After 25 Years with Multiquip
Multiquip Inc. announces the retirement of Rich Sibrel, vice president of customer support, after 25 years of service. Sibrel spent his entire career working in the equipment industry, beginning in 1977, at age 14, with American Rental, his mother’s rental store in Casper, Wyo.
Several years later, after finishing college, he moved to Arizona and managed stores for leading rental companies in the Phoenix area. In October of 1993, he joined the Multiquip field sales team, covering the Rocky Mountain region. His relentless work ethic and customer focus quickly earned him promotions to regional sales manager and then to compaction division sales manager before leaving the company in 2003.
Sibrel returned to Multiquip in 2010 in a senior sales management role before being promoted to a vice president in 2019. During his second tenure, he led several initiatives, including the development of service and maintenance kits and the ICON and ServicePlus programs. His efforts helped bolster Multiquip’s position as an industry leader in customer service and after-sales support. Sibrel contributed greatly to Multiquip’s success over the years and is well respected within the equipment and tool rental industries.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.