Point of Rental has added Emad Georgy as its first chief technology officer (CTO), taking its investment in people-centered technology to a new level.
Emad Georgy is a transformative technology leader, the company said, known for his hands-on approach and execution-focused leadership, with a passion for scaling teams, developing innovative solutions, and growing leaders to drive meaningful change. He has been a key code contributor to the Windows OS platform and IBM’s Rational Rose product, and he founded NeoPath, the first global AI implementation agency of its kind.
“Technology is the foundation of how businesses thrive today, and Point of Rental is ready to set new benchmarks in our industry,” said Georgy. “I’m looking forward to working with our team to build long-lasting solutions that make people’s lives better.”
Georgy has also held CTO and technology executive positions at larger enterprises, both financial services such as Experian and Wolters Kluwer-CCH and retail services such as Microsoft and Beachbody, where he led significant, global transformations of products and technology.
At Point of Rental, Emad’s focus is on developing people and helping the company build deeper connections with its customers to form long-lasting relationships and long-lasting technology solutions that serve others
“Emad’s appointment is a pivotal moment for us,” said Point of Rental CEO Wayne Harris. “His deep understanding of technology’s potential and proven track record of success will propel us into an exciting future. We can’t wait to see the innovation he’ll inspire.”
This strategic hire underscores Point of Rental’s commitment to embracing forward-thinking solutions and enhancing its rental software offerings as the company grows.
For more about Georgy and his history in technology, watch his internal welcome interview with the company. If you’re in San Diego on January 17-18, you can also hear him speak at TechCon SoCal.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.