Technology Corner: Rental Companies Should Beware of Silos

According to the latest blog post from Joe Lewis, CEO of Fame Rental, one of the biggest risks any growing and evolving rental company faces is the creation of information “silos” as it adds new systems and processes.
June 17, 2024
2 min read
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According to the latest blog post from Joe Lewis, CEO of Fame Rental, one of the biggest risks any growing and evolving rental company faces is the creation of information “silos” as it adds new systems and processes.

Lewis writes, “We refer to a system that is disconnected from everything else as a ‘silo.’ If, by chance, someone has connected that silo to another related system, then you have a ‘bridge’ or a ‘tunnel.’ Silos create an environment where one of two bad things happen. First, if disconnected, the only people who can benefit from the information in that silo are the people who use it. Second, if any two systems are connected with a bridge or tunnel, then you often have two versions of the same truth.

One solution Lewis suggests is to think of rental business systems as rooms in a house. "If a business has evolved into using multiple and disparate systems, it may find that some processes in one system would benefit from information in another system," Lewis says. "Kick down the walls, open up the metaphorical space where the information exists, and let the interaction, information sharing, and collaboration fuel business success."

 

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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