Benchmark Tool & Supply Partners with Unicontrol to Deliver 3D Machine Control Tailored for U.S. Operators
Unicontrol, a provider of 3D machine control software, announces its strategic partnership with North Carolina-based Benchmark Tool & Supply Inc. This collaboration is a significant move to provide user-friendly solutions for earthmoving machines across the East Coast of the United States.
Eric Teague, CEO, Benchmark Tool & Supply, said, "Unicontrol is precisely what the underserved segment of our industry has been looking for – a cost-effective, user-friendly system with built-in flexibility that adapts to the local needs of the construction industry and complements our existing portfolio of end-to-end solutions. Furthermore, the integrated diagnostics tool taps into our proactive approach to customer service, monitoring and support.”
With nearly two decades of experience in construction technology, Benchmark Tool & Supply is primed to be a driving force behind Unicontrol's North American expansion. Based in Raleigh, N.C., with local offices on the East Coast and a growing eCommerce platform, Benchmark Tool & Supply is invested in the ongoing support of its customers, making a virtue of becoming their trusted advisor.
The Unicontrol software platform's core strength lies in its ability to mass customize. This allows for perfect adaptation to local circumstances and optimal utilization across machine types and sizes, combined with a 3D machine control solution for the compact machine segment. Together with Benchmark Tool & Supply’s focus on customer service and training, it enables an improved operator experience and a significantly enhanced return on investment through streamlined efficiency.
Unicontrol is a fast-growing innovator in 3D machine control solutions for the construction industry. Since its establishment in Denmark in 2019, Unicontrol has experienced exponential growth, establishing distributor operations across more than 26 countries in Scandinavia, Central Europe, the Baltics, North America, and Asia Pacific.
Founded in 2004, Benchmark Tool & Supply Inc. is a North Carolina-based retailer of survey, construction, and engineering technologies. Benchmark has been at the forefront of machine control and drone adoption, providing some of the most advanced GPS, optical, and laser technologies with technical support and training.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.