April 1, 2009
Stay up to speed with new rental industry technologies and innovations

Updated Website Helps Parts Managers Stay on Top of Key Inventory

LockMasters USA, a supplier of aftermarket equipment keys to equipment rental companies, recently relaunched its website at The company's site features photos of all keys available for purchase, and keys are listed by brand and manufacturer's part number. Once visitors set up an online account, they can make a shopping list or use their order history to make re-ordering easy. All keys are switch-tested for accuracy, and they are stamped for easy identification and come in clearly labeled boxes. LockMasters also offers free shipping, an unconditional guarantee and a fast order turn-around to manage a rental company's replacement key inventory.

Briggs & Stratton Commercial Power Brings Interactive Website to Customers

Briggs & Stratton Commercial Power recently launched a new website,, for OEMs and commercial engine owners. Users can find engines, locate product support and give user-generated content on commercial engines. “OEM engineers told us locating engine information was difficult,” said Dan Roche, marketing manager of Briggs & Stratton Commercial Power. “We designed a new way to speed the process by making the search tool extremely flexible. And if an owner has a specific question about an engine, they will find everything they need on the engine page.”

The new “Power Vault” provides information about Vanguard engine specifications and detailed engineering documents. Visitors can search by a number of criteria including engine configuration, cylinders, horsepower range, displacement and weight in both SAE and metric units. The engine section contains detailed information about every Vanguard engine. Just click on a specific engine and users will have easy access to features, benefits, specs, accessories and warranty information.

The site includes the new Vanguard Owner's Group in which visitors can respond to or submit questions on industry topics. Each month, Briggs & Stratton features one question on industry trends, new ideas and business issues. VOG allows users and owners to have a voice on current issues and trends in the industry sharing their experiences and concerns.

Case Unveils New Website Design

Case Construction Equipment recently launched an extensive redesign of its website, Featuring a new look, more content and an improved site structure, the optimized site provides streamlined navigation and useful resources for its visitors. The redesigned site includes convenient features to help customers determine which piece of construction equipment best suits their needs. A competitive comparison feature includes a database with specifications for Case equipment and comparable competitive models listed side-by-side, allowing the customer to directly compare the equipment. All of the units are represented visually with a range of detailed information on the features and benefits of the machines.

Submit new technology, computer products and websites for consideration in Megabytes to Katie Eagan Ernzen at [email protected].