Industry Veteran Disser Joins EquipHunter.com as President and Co-Founder
Jorge Menocal, CEO and founder of EquipHunter.com, announced last week that he is partnering with rental industry veteran Michael Disser to grow the new website focused exclusively on the construction equipment industry.
“Mike brings tremendous experience from the equipment rental business growing and marketing several top companies,” said Menocal.
Disser has held key executive sales and marketing positions at NES Rentals (acquired by United Rentals) and most recently at Cross Country Infrastructure Services and holds a bachelor’s degree in marketing from Southern New Hampshire University. “I’m excited to partner with JC (Menocal) and to continue the growth and development of EquipHunter.com,” said Disser. “I look forward to providing strategic direction, value and growth opportunities to the company and our customers.”
Equiphunter.com is a custom-built online platform that provides a construction equipment marketplace with a one-stop solution that can save buyers and sellers both time and money. The free to use website enables buyers to submit their new and used equipment needs via a simple online form and receive customized quotes from registered sellers. Buyers can view and compare the quotes in their personal dashboard and contact their chosen seller to complete the sale.
“EquipHunter.com is an easy-to-use online platform that connects the equipment universe of buyers, sellers, rental companies, OEM’s and dealers,” said Disser. Equipment vendors have access to a dynamic quote submission tool that enables high levels of personalization, including the addition of videos, photos, specification sheets, freight costs, fees, and more.
“I am excited to take this next step along with Mike and to grow the business. We want to invite all rental companies and equipment manufacturers to partner with us,” said Menocal.
“It’s the perfect alternative to more expensive brokers, auction houses or other fleet disposal methods that can erode profit margins,” said Disser. The website will initially be free to all visitors, users and rental industry suppliers during the development phase. “We expect to add several new financial, AI and blockchain technologies in the coming months that will position EquipHunter as the go-to place for equipment acquisition and disposal.”
For additional information, visit www.EquipHunter.com
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.