Sunbelt Rentals Selected As 2023 CIO 100 Award Winner
Sunbelt Rentals has been selected by Foundry’s CIO as a 2023 CIO 100 Award winner. For more than 30 years, the CIO 100 Awards have recognized innovative organizations and their technology leadership worldwide that exemplifies the highest level of strategic and operational excellence in IT. CIO 100 selected Sunbelt Rentals based on its strategic three-year business initiative, Sunbelt 3.0.
“With the support of our committed and dynamic team, Sunbelt 3.0 has achieved a remarkable level of digital business transformation,” said JP Saini, executive vice president, chief digital and technology officer at Sunbelt Rentals. “Our goal is to enhance our customers’ experiences while improving the platforms our team members use to support our customers. By leveraging enhanced technology, Sunbelt Rentals is increasing our global presence and enabling our business to expand to new market segments and enter the broader industrial service sector. I am proud of the entire team at Sunbelt Rentals who are contributing to this transformation.”
Central to the success of Sunbelt 3.0 is the advancement of technology in the platforms that serve and support customers and team members, including modernizing sales, service, point-of-rental and logistics tools, accelerating global growth plans and generating increased profit across the U.S., UK and Canada through operational efficiencies. Under Saini’s leadership, the company has been able to level up its technology and business ecosystems, accelerating the competitive advantages behind the unprecedented growth of recent years.
Sunbelt 3.0 has led to a new omnichannel e-commerce platform with modern and intuitive digital channels to streamline the customer experience. This platform has transformed sales, logistics, service and point-of-rental capabilities and tools used by employees across more than 1,175 locations. Working across the company, the organization recently redesigned sunbeltrentals.com and delivered a new consumer mobile app. Customers now have extensive self-service capabilities, improved inventory visibility and checkout, and powerful project site management tools. With these enhancements, customers have access to the entire equipment catalog and full transparency on pricing no matter where they engage with Sunbelt Rentals – in stores or online for pickup or delivery.
These initiatives exemplify the criteria set forth for the annual CIO 100 Awards. These awards celebrate 100 organizations and their teams for the innovative use of IT to deliver value. The awarded companies use IT strategically to improve customer relationships, grow and optimize their businesses and create a competitive advantage.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.