Software Provider Quipli Partners with Sonsray Machinery for E-commerce
Sonsray Machinery, a large Case construction and agriculture dealership on the west coast, has partnered with Quipli (www.quipli.com) to deliver online renting capabilities and a Sonsray Rentals mobile app for its end customers.
The launch of rental e-commerce with Quipli fits into Sonsray's strategy to adapt to evolving technological developments and to deliver best-in-class service for their customers. Renters can now see transparent pricing, agree to rental policies, and pay for rentals directly on the Sonsray website or through the Sonsray mobile app. The process streamlines and expedites the rental experience. These new digital features mark Sonsray's continued growth.
"Our goal is to make Sonsray Rentals easier to do business with, so I am thrilled to leverage Quipli's technology in leading Sonsray into a tech-oriented future," said Matt Moses, vice president of Sonsray Rentals.
"Quipli is very happy to be partnering with such an innovative rental group like Sonsray, who continues to push the boundaries of what's possible for their customers," said Kyle Clements, founder and CEO of Quipli.
E-commerce in the rental industry continues to pick up steam, as younger generations take on decision-making roles and labor shortages make it harder to staff front office roles. Recent research indicates that the leading method for renters to find out about a rental business is through the internet and that 80 percent of renters expect to view products online before making a rental decision, according to Quipli.
Sonsray was established in 2010 when the founders saw a need to support transportation equipment. Sonsray expanded into the construction industry and deepened its involvement in the transportation industry. With Sonsray newly supporting the agriculture industry, it is now a farm-to-table business. As a result of its acquisition of Booth Machinery, Sonsray, through various business units, now has 32 locations, the company said. Visit www.sonsray.com and www.sonsrayrentals.com
Quipli was founded in 2020 by a product team with roots in the automotive rental industry, who saw similar needs among independent equipment rental companies that were looking to digitize their rental operations. Quipli is partnering with rental companies in more than 25 states, the company said, and three countries, in construction rentals and event rentals.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.