Logo by Sonsray Machinery
Sonsray Equipment Logo

Software Provider Quipli Partners with Sonsray Machinery for E-commerce

Feb. 4, 2022
Sonsray Machinery, a large Case construction and agriculture dealership on the west coast, has partnered with Quipli (www.quipli.com) to deliver online renting capabilities and a Sonsray Rentals mobile app for its end customers.
Logo by Sonsray Machinery
Sonsray Equipment Logo

Sonsray Machinery, a large Case construction and agriculture dealership on the west coast, has partnered with Quipli (www.quipli.com) to deliver online renting capabilities and a Sonsray Rentals mobile app for its end customers.

The launch of rental e-commerce with Quipli fits into Sonsray's strategy to adapt to evolving technological developments and to deliver best-in-class service for their customers. Renters can now see transparent pricing, agree to rental policies, and pay for rentals directly on the Sonsray website or through the Sonsray mobile app. The process streamlines and expedites the rental experience. These new digital features mark Sonsray's continued growth.

"Our goal is to make Sonsray Rentals easier to do business with, so I am thrilled to leverage Quipli's technology in leading Sonsray into a tech-oriented future," said Matt Moses, vice president of Sonsray Rentals.

"Quipli is very happy to be partnering with such an innovative rental group like Sonsray, who continues to push the boundaries of what's possible for their customers," said Kyle Clements, founder and CEO of Quipli.

E-commerce in the rental industry continues to pick up steam, as younger generations take on decision-making roles and labor shortages make it harder to staff front office roles. Recent research indicates that the leading method for renters to find out about a rental business is through the internet and that 80 percent of renters expect to view products online before making a rental decision, according to Quipli.

Sonsray was established in 2010 when the founders saw a need to support transportation equipment. Sonsray expanded into the construction industry and deepened its involvement in the transportation industry. With Sonsray newly supporting the agriculture industry, it is now a farm-to-table business. As a result of its acquisition of Booth Machinery, Sonsray, through various business units, now has 32 locations, the company said. Visit www.sonsray.com and www.sonsrayrentals.com

Quipli was founded in 2020 by a product team with roots in the automotive rental industry, who saw similar needs among independent equipment rental companies that were looking to digitize their rental operations. Quipli is partnering with rental companies in more than 25 states, the company said, and three countries, in construction rentals and event rentals.