IronTek Solutions Hires Michael Lambert as Strategic Account Development Manager
IronTek Solutions, creator of Fleet Up Marketplace, announced that Michael Lambert will join the company as strategic account development manager. Lambert joins IronTek after spending more than 17 years with Skyjack Inc., where he most recently served as used equipment manager. In his role as strategic account development manager, Lambert will be responsible for growing the client base and geographic reach of Fleet Up Marketplace.
“Knowing the equipment industry and the challenges associated with selling used equipment, Mike is a huge asset to rental yards and equipment dealers,” said Carly Cahlik, CEO and founder of IronTek Solutions. “Mike can help dealers maximize profits and minimize their workload when selling fleet. That’s something other sales channels can’t offer.”
Lambert’s industry experience gives him a diverse understanding of equipment owners, retail buyers, and OEMs. While at Skyjack, Mike worked in marketing and inside sales before advancing to used and reconditioned equipment manager.
“I am proud to be joining a such quality organization, focused on servicing the construction equipment industry with new and innovative products and services,” Lambert said. “After working closely with Carly and her team for more than a decade, I am looking forward to this new opportunity, as well as maintaining and growing the many relationships I have within the industry.”
Lambert, a graduate of Bishop's University in Quebec, Canada, lives with his family in Guelph, Ontario. He will continue to be based in Canada.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.