New Job Site Opens in JLG Virtual Experience
JLG Industries announced that a fourth job site is now live in its “Access Your World” virtual environment. This scenario features work taking place in an urban retail complex. “Access Your World” offers an engaging, life-like experience that showcases detailed, 3-D equipment models being used in multiple stages of construction, allowing visitors to experience JLG products in a variety of applications.
“The quest to develop engaging digital tools for customers continues to accelerate,” said Jennifer Stiansen, director of marketing for JLG. “Utilizing technology to deliver industry-leading experiences has become an increased focus in our marketing efforts. That’s why ‘Access Your World’ is purpose-built to meet the needs of rental companies and equipment users, offering free, on-demand access to education and training, at any time, from any device.”
In addition to interest in interacting with different products and varied applications, Stiansen said visitors in the virtual experience are engaging with content about JLG’s full suite of aftermarket and value-added services, including:
● 3-D equipment schematics for service
● The company’s BIM library for architects and design engineers
● JLG University for training opportunities
● The JLG Augmented Reality App
● Online parts ordering through Online Express
● And other resources such as the company’s #DirectAccess content hub, JLG Financial, JLG Gear and the JLG dealer locator.
“As we expand further into the virtual world,” Stiansen said, “we are constantly learning, adapting and optimizing the experience by assessing user behavior and the user experience. We use this data to inform decisions for enhancements, which include the addition of more operator- and technician-like experiences that bring a further degree of realism to our digital environment.”
Visit JLG’s “Access Your World” virtual experience at https://jlg-experience.virtualevents-hub.com/
For more information about JLG products and services, visit www.jlg.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.