Point of Rentals Rolls Out SMS Messaging for Essentials Users

Point of Rentals’ Essentials users can now connect with their staff and their customers with SMS messaging.
Nov. 19, 2020
2 min read

Point of Rentals’ Essentials users can now connect with their staff and their customers with SMS messaging. And to help make it easier to keep businesses contactless, Point of Rental is making the feature free to Essentials users through the end of February 2021.

     “We want Essentials users to be able to provide their customers with the best possible experience,” said director of software development Robert Flach. “For people that don’t have an email app on their phone or just prefer to use SMS, this gives our customers the ability to get critical messages to them easily.”

     SMS messaging cuts through the clutter in a recipient’s inbox and provides them with the information they need to see immediately. SMS messages also work regardless of whether the recipient has an internet connection.

     Owners are able to manage who can receive SMS messages. They can opt to use them internally, choose employees to receive messages, and even allow customers to receive notifications.

     Anyone already using Essentials will have the feature added to their services with the release of version 3.9 on November 23. Anyone adding Essentials to their business before March 2021 will also get in on the free trial period.

Find out more about Essentials and SMS messaging functionality by visiting pointofrental.com/essentials or pointofrental.com/essentials/sms.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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