Texada was awarded a 2019 Google + YouTube Works award for its Ghost Expungers and Lord of the Rentals video advertising campaigns. The company was on hand to accept the 2019 You Tube Works award in Toronto. The awards highlight innovation and effectiveness in advertising on the Google platform.
Kantar, a data insight consultancy, has partnered with Google to recognize and champion brands that deliver measurable results through creativity and strategic thinking.
A panel of Canadian advertising experts judged campaigns on three criteria to determine the category winners: storytelling, business results and successfully using YouTube as a platform.
Texada personnel said it is honored to accept the award and grateful to share the spotlight with other global brands including Ikea, A&W, Xfinity, Clorox and Samsung.
“We’re extremely humbled to be recognized by Google,” said Brandon Matthews, digital marketing manager for Texada. “Both of these projects were incredibly fun to be a part of. We felt like there was something special brewing, but even in our wildest dreams, we weren’t expecting these types of results. We can’t wait to get back to the drawing board and crank out more of these out.”
The product explainer videos for two of Texada’s offerings, RentalLogic and FleetLogic, were what caught Google’s eye, Texada said. Both videos were lighthearted spoofs of two Hollywood box office classics, Ghostbusters and Lord of the Rings.
Ghost Expungers takes viewers on a ride along with Grayson Waters, a seasoned ghost removal service tech. In this typical work day, Greyson uses FleetLogic to document paranormal activity while completing his work orders:
https://www.youtube.com/watch?list=RDCgOr2FWkXS0&v=CgOr2FWkXS0
Lord of the Rentals highlights the daily life of enchanted items rental shop owner Cornelius Hempwick. Cornelius demonstrates how RentalLogic helps manage his business everyday while hundreds of adventurers visit his shop in search of enchanted items: https://www.youtube.com/watch?v=DA3MJk-qeM0
Justin Yngelmo produced and directed both videos. To date, the videos have a combined total of 2.5 million views on YouTube.
