Lincoln Electric recently launched an updated website, www.lincolnelectric.com, to provide visitors the information they need to make the right decision about their welding and cutting requirements and purchases. The new site features easy, intuitive navigation and increased product detail. Users can even create a personal product wish list.
“We set out to develop a far more intuitive, informative and easier to use website, with the objective of enabling our respective customers and stakeholders the ability to access and leverage our considerable resources and products,” said Phillip Wittke, director of marketing, Lincoln Electric.
The site now features clearly marked “categories of interest,” ranging from equipment to sports sponsorships, at the top of the homepage. Users click on these topics to see a detailed menu of selection options for each.
Detailed product pages provide a comprehensive look at product information, ranging from a brief description of each item to more detailed specifications, what’s included and optional accessories.
Each welding electrode or wire page features increased product detail. Tabs link to such information as mechanical properties, chemical composition, test result data and typical operating procedures.
New to the site is a login function that allows users to register with the site for a customized user experience, including a personalized product wish list that they can save for future reference.
To celebrate the new site, Lincoln Electric will reward new registered users with the chance to win prizes. The first 150 registered users to create a login name and password automatically will win a Lincoln t-shirt, and those who create a wish list will have the chance to win something even better in the new “Win Your Wish List” giveaway.
“Users who create a wish list on or before February 21 will be entered into the sweepstakes,” said Birky. “Three lucky winners will receive up to $1,500 in products from their wish lists.”
The company plans to add additional features to the site over the next few months.
The Lincoln Electric Company, headquartered in Cleveland, Ohio, is a leader in the design, development and manufacture of arc welding products, robotic arc welding systems, fume control systems and plasma and oxyfuel cutting equipment.