ASV Launches New Brand Identity and Enhanced Website
ASV Holdings, manufacturer of all-purpose and all-season compact track loaders and skid-steer loaders, has introduced a new brand strategy and a new website with features to improve customer experience and ease of use.
“ASV is seeing exceptional growth so this brand and website launch come at a critical point in our company’s development,” said Justin Rupar, ASV Holdings Inc. vice president of sales and marketing. “The brand puts a spotlight on the unique differentiators of ASV, the company’s core values that make us who we are today, and our commitment to our customers to provide premium products that allow them to do their best work in countless applications. This includes providing all-season, all-terrain equipment that enables contractors to do more in more places than they ever thought possible.”
The new brand highlights ASV’s mission to support customers by creating innovative, high quality equipment that company employees would want to operate themselves. The brand identity showcases the ways ASV machines offer more power, performance, reliability and productivity than ever before. All of those features are ultimately laid out with the introduction of the new website.
Internet users can find the website at www.asvi.com. The site showcases the company’s new brand identity and highlights ASV’s competitive advantages and product strengths. It includes a streamlined look and gives users the ability to quickly find the information they’re looking for with its updated navigation tools. A new price quote tool allows potential customers to configure a machine with the features they desire and request a quote from their nearest dealer. In addition, the site includes a blog and newsletter sign-up section, providing easy access to product news and real-world success stories from ASV machine operators.
The company is based in Grand Rapids, Minn.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.