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ASV Launches New Brand Identity and Enhanced Website

ASV Launches New Brand Identity and Enhanced Website

ASV Holdings, manufacturer of all-purpose and all-season compact track loaders and skid-steer loaders, has introduced a new brand strategy and a new website with features to improve customer experience and ease of use.

“ASV is seeing exceptional growth so this brand and website launch come at a critical point in our company’s development,” said Justin Rupar, ASV Holdings Inc. vice president of sales and marketing. “The brand puts a spotlight on the unique differentiators of ASV, the company’s core values that make us who we are today, and our commitment to our customers to provide premium products that allow them to do their best work in countless applications. This includes providing all-season, all-terrain equipment that enables contractors to do more in more places than they ever thought possible.”

The new brand highlights ASV’s mission to support customers by creating innovative, high quality equipment that company employees would want to operate themselves. The brand identity showcases the ways ASV machines offer more power, performance, reliability and productivity than ever before. All of those features are ultimately laid out with the introduction of the new website.

Internet users can find the website at The site showcases the company’s new brand identity and highlights ASV’s competitive advantages and product strengths. It includes a streamlined look and gives users the ability to quickly find the information they’re looking for with its updated navigation tools. A new price quote tool allows potential customers to configure a machine with the features they desire and request a quote from their nearest dealer. In addition, the site includes a blog and newsletter sign-up section, providing easy access to product news and real-world success stories from ASV machine operators.

The company is based in Grand Rapids, Minn.

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