Toyota Material Handling MidSouth’s Forklift Donation Raises $40,000 for Higher Education
Toyota Material Handling MidSouth, a full-service dealer for Toyota Material Handling, showcased its dedication to fostering the next generation of industry professionals by donating a 5,000-pound-capacity Toyota Core IC Pneumatic forklift to the Concrete Industry Management’s (CIM) annual charity auction on January 22.
The forklift’s winning bid of $40,000 significantly contributed to the auction’s total proceeds of $2.15 million, supporting CIM’s mission to address the growing demand for skilled professionals in the concrete industry. Offered at five universities, CIM equips students with technical, communication and management expertise, preparing them for successful careers in a rapidly evolving industry. Proceeds from the auction are used to assist CIM in funding higher education programs that offer degrees in concrete industry management.
“Toyota is proud of our dealership, Toyota Material Handling MidSouth, for their commitment to philanthropy and the future development of our industry and workforce,” said Bill Finerty, president and CEO of Toyota Material Handling. “We are extremely proud to partner with MidSouth on this forklift donation. With Toyota’s local and national involvement, we hope to highlight the incredible impact of the Concrete Industry Management’s annual charity auction.”
Held during the World of Concrete event, the auction showcased more than 100 items and stands as a testament to the concrete industry's commitment to philanthropy. TMH MidSouth’s donation underscores its alignment with TMHNA’s corporate social responsibility initiatives and Toyota’s core purpose of “helping others carry the load.”
“Toyota embodies the belief in supporting local communities and the future of others,” said Nick Edwards, TMH MidSouth sales manager. “TMH Midsouth is grateful for the opportunity to support a new generation that shapes the communities and industries we serve.”
This donation builds on Toyota’s legacy of giving back. Previously, TMH MidSouth has supported regional non-profit food banks, Goodwill Industries and flood victims of East Tennessee, further solidifying Toyota’s commitment to creating a positive and lasting impact in the communities it serves.
By supporting programs like CIM, Toyota reaffirms its commitment to strengthening communities and empowering future professionals and supporting education programs that pave the way for tomorrow’s workforce.
Learn more about Toyota Material Handling’s philanthropic initiatives here.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.