LGMG North America Partners with Eldora Speedway for its 2026 Season
LGMG North America (LGMG NA) is partnering with Eldora Speedway for its 2026 season, supporting one of the most recognized venues in American dirt track racing. Held across multiple weekends from April through October in Rossburg, Ohio, the events draw thousands of fans. LGMG NA sponsored the popular #LetsRaceTwo, which took place last month (May 15-16), and supplied two SR5390D rough terrain scissor lifts that are being used by television crews and photographers to help capture the race from above.
#LetsRaceTwo is one of Eldora Speedway’s most popular events. It features two full nights of racing and attracts top drivers and teams from across the dirt racing circuit. The sprint-car-focused program includes both winged and non-wing models, delivering a high-energy experience for fans.
“Our events rely on strong collaboration behind the scenes, and we are pleased to have LGMG supporting this year’s #LetsRaceTwo events,” said Levi Jones, general manager of Eldora Speedway. “Having the right equipment in place is essential, and LGMG’s support helps ensure our media teams can safely capture the action at the races.”
Personal connection
Russell Durand, LGMG NA regional sales manager, has attended races at Eldora Speedway for more than 30 years. He has seen the enduring loyalty of its fan base as the track has evolved over the decades.
“My dad took me to Eldora Speedway for the first time in the early 1990s, and by the late 2000s I was bringing both of my sons — three generations of my family,” Durand said. “That’s not unusual. You see grandparents with their grandchildren all the time. Eldora Speedway represents heritage, performance and community, and we at LGMG NA are excited to be part of it.”
Eldora Speedway has called Rossburg home since its founding in 1954. With fewer than 200 residents, the village attracts crowds of more than 20,000 spectators on a single weekend during the race season. Known as the “Big E,” the venue has a global draw, with camping areas filled throughout the season. The calendar culminates with the prestigious “World 100,” widely regarded as the premier late model dirt race in the U.S.
Strong support on the ground
The two LGMG SR5390D rough terrain scissor lifts deployed at the track play a key role in supporting broadcast and media operations, helping bring the event to audiences beyond the grandstands. With a maximum platform height of 52 feet, 2 inches and a 1,500-pound capacity, accommodating up to four people, the units are well-suited for camera crews. Designed for uneven ground conditions, the machines are built for use in dirt track environments.
“The machines are supporting camera, filming and photography crews during race days, and are also being used around the track for a variety of applications. We’re proud to help the crews working behind the scenes and contribute to the overall success of the event,” Durand said.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.