Genie 360 Digital Tools and Systems Simplify Equipment Ownership and Reduce Downtime

Genie 360 tools encompass the end-to-end customer experience: Everything that surrounds and supports Genie equipment, from pre-delivery through ownership, service, and support.

Genie introduces its Genie 360 digital experience a set of connected tools and systems built around the real-world needs of equipment owners that simplify and streamline equipment ownership.

Genie 360 tools encompass the end-to-end customer experience: Everything that surrounds and supports Genie equipment, from pre-delivery through ownership, service, and support. That includes telematics and fleet management tools, and learning, support, documentation and warranty systems. By thinking holistically about the digital customer experience, Genie 360 simplifies equipment ownership, making it easier to keep machines available, respond quickly when issues arise, and reduce administrative friction that slows service teams down.

“Equipment owners don’t need more disconnected tools. They need clarity,” said Nicole George, Genie vice president of strategy & brand experience. “Genie 360 delivers practical visibility and faster support that makes equipment ownership easier across the entire product lifecycle. The result is less downtime.”

Genie 360 supports rental

Genie 360 supports rental operations and enables technicians, fleet managers and operators in the field through digital tools that include:

· Machine-specific QR codes that connect to Serial Hub. Together, the QR codes and Serial Hub help technicians, service teams and machine operators quickly access serial number-specific information including manuals, safety materials and maintenance information while standing next to the machine, reducing time spent searching or making calls.

· The Genie Assist chat agent, which provides fast, conversational access to machine-relevant answers, grounded in Genie documentation. The chat agent, which is accessible 24/7 in multiple languages through Serial Hub, helps technicians diagnose issues faster so they can get equipment back in service sooner.

· Warranty Hub, a fully integrated platform that simplifies the warranty process from start to finish, allowing customers to manage product registration, submit and track claims, and follow the full lifecycle of a warranty request within a single system. This reduces the administrative burden, minimizes delays, and helps eliminate surprises related to warranty outcomes.

· The new My Fleet within the myGenieLift portal, which provides a complete overview of all of a customer’s registered Genie machines. This allows customers to quickly and easily filter to see equipment that needs attention or has a service bulletin or critical alert.

In addition to the features and systems above, Genie continues to add to and enhance existing digital tools under the Genie 360 umbrella, including:

· Genie Lift Connect telematics, which provides actionable data that can help reduce downtime and boost returns;

· The Tech Pro Learning Experience Platform (LXP), which delivers quality, engaging and meaningful content in multiple language;

· Visual Remote Assistant, which helps technicians troubleshoot equipment and improve uptime; and

· Genie’s global customer call center, which was updated and modernized recently to integrate AI and other modern digital tools to provide 24/7 support for English-speaking customers, and faster resolutions for all callers.

Together, these tools reflect Genie’s commitment and broader strategy of connecting machines, information, and support into a cohesive digital ecosystem that helps equipment users and owners solve problems faster, streamline maintenance workflows, and maximize equipment uptime.

“By thinking holistically about these tools as a connected ecosystem, we’re able to deliver a better, more streamlined customer experience, reducing complexity that makes it more time consuming and costly to service, manage and maintain equipment,” said Matt Skipworth, Genie vice president of global services and digital solutions “By reducing friction for our customers, we deliver a superior customer experience and add greater value.”

 

 

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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