Sara Vincent Joins JLG and Jerr-Dan as Director of Marketing
Oshkosh Corp. companies JLG Industries and Jerr-Dan Corp. have hired Sara Vincent as the new director of marketing for the Access segment. In this role, Vincent will lead marketing and communications initiatives for JLG mobile elevating work platforms and telehandlers, as well as Jerr-Dan towing and recovery equipment in North America and Latin America.
Vincent brings nearly 20 years of communications and marketing experience to this role, most recently as the vice president of marketing for Arete, a global cyber risk company. She also has vast experience in the telecommunications industry, having led branding, public relations, channel marketing and new-market initiatives for both T-Mobile and AT&T. Vincent holds a Bachelor of Arts degree in journalism from the University of Maryland and is a student in the Master of Business Administration program at the University of Baltimore.
“Sara brings a wealth of knowledge and experiences to this role that will support JLG’s and Jerr-Dan’s continued leadership in North and Latin America,” said Tim Morris, JLG senior vice president of sales, marketing and customer support. “She understands how to create strategic marketing initiatives to achieve our goals, and as she gains deeper knowledge of our businesses and operations, she’ll be a valuable resource for the company in reaching our customers.”
“I am excited to join the JLG and Jerr-Dan teams and look forward to contributing to our continued success,” said Vincent. “It’s an exciting time to bolster the team’s efforts to increase the presence of these iconic, innovation-driven brands in the Americas.”
Vincent takes over the company’s efforts from Jennifer Stiansen, who has transitioned to her new role as vice president of global branding and communications for Oshkosh Corp.
For more information on JLG products and services, please visit JLG.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.