Hy-Brid Lifts Reports 68 Percent Sales Growth in First Half of 2021
Low-level access equipment manufacturer Hy-Brid Lifts announced record sales in the first half of 2021, with projections for the second half of the year on track to continue in a positive trend. Global sales rose 68 percent compared to the previous year, spurred by a 110-percent growth in push-around series sales. The Pro Series category reported a growth of 41 percent, driven by the company’s lightweight entry into the 19-foot scissor lift market ̶ the PS-1930. Demand for the ZT-1630 boosted Zero-Turn Series sales by nearly 200 percent.
“We have seen a tremendous increase in demand for our products globally as our customers and end users see the value of our innovative product portfolio,” said Marshall Shaver, vice president of sales and marketing, who attributes the company’s six-month sales to being uniquely positioned in the access market. “Our ability to navigate through challenging supply chain issues, steel cost increases, and labor shortages allows us to continue to provide equipment with little disruption.”
A large portion of the company’s half-year performance is also due to having shorter lead times than competitive lifts. All Hy-Brid Lifts are 100 percent manufactured and assembled in the United States, enabling the company to get parts faster, assemble machines quicker, and deliver industry-leading products when customers need them.
The company’s impressive response times and rental-tough access solutions lend to continued positive forecasts moving into 2022.
Visit www.hybridlifts.com for the latest product updates.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.