LGMG North America Hires Senior Vice President of National Accounts

Erik Liner has spent more than 20 years in the construction equipment industry, almost exclusively with access and material handling equipment manufacturers.
Aug. 11, 2021
2 min read

LGMG North America has hired Eric Liner as senior vice president of national accounts.  Liner has spent more than 20 years in the construction equipment industry, almost exclusively with access and material handling equipment manufacturers. He has held a variety of positions during his career, having started with Genie in the late 90’s during the initial industry consolidation. He accepted and excelled in a territory sales manager position with Skyjack while being responsible for developing 15 states/provinces in the Pacific Northwest and Western Canada.

Liner was promoted to several sales leadership positions within Skyjack, as regional vice president, west and vice president of sales, North America. His most recent position was executive vice president, Americas, responsible for all of Skyjacks’ commercial business activities in North, Central, and South America, encompassing sales, financial services, product support and aftermarket parts teams.

Liner has been married for 20 years and has a daughter entering her senior year in high school.  He said about himself: “Anyone who knows me or who has worked with me would suggest I’m an extremely competitive person, which I characterize as being a work hard, play hard kind of guy. I love golfing, sadly most days it doesn’t love me back. I’m an avid saltwater and river fisherman and on the days I’m not ‘catching’ I just enjoy being on the water.”

As Liner is just starting with LGMG, he would suggest the most exciting part of joining the team is the fact that the business is in a very early stage of development/growth and, “I’m looking forward to recreating the same success I’ve had in previous positions!”

LGMG North America is delighted to welcome such a veteran of the aerial industry to the team and look forward to seeing what new heights he can accomplish in his new role of senior vice president of national accounts.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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